# Fielding Global

> Fielding Global helps founder-led businesses become buyer-ready assets. We work with owners of established, profitable companies to reduce owner-dependency, install investor-grade operating systems, and build the enterprise value that private equity, strategic acquirers, and family offices compete for.

Fielding Global is a boutique advisory firm focused on the "messy middle" between running a successful founder-led business and completing a premium exit. Most owners discover — often too late — that their business generates strong income but is not actually sellable at the multiple they expect. Fielding closes that gap.

Our engagements combine strategic diagnostics, RevOps and commercial re-architecture, contract restructuring (moving from time-and-materials to outcome contracts), and buyer-readiness programs. The result is a business that produces enterprise value, not just owner income.

## Who we serve

- Founder-led companies with £1M–£50M in revenue
- Owners planning an exit in the next 1–5 years
- Services, consulting, and B2B businesses that want to escape the "sell hours for money" trap
- Operators who want to raise growth capital or attract strategic acquirers

## What we do

- **Business Asset Score** — a 3-minute diagnostic scoring exit readiness, investor attractiveness, and enterprise value across five dimensions.
- **Buyer-Readiness Advisory** — 90–180 day engagements to install the operating system a buyer will pay a premium for.
- **Commercial Restructuring** — converting founder-dependent revenue into recurring, contracted, transferable revenue.
- **Exit Preparation** — positioning, narrative, data room, and buyer-side introductions.

## Key pages

- [Home](https://fielding.global/): Overview, team, process, and testimonials.
- [Business Asset Score Diagnostic](https://fielding.global/articles/diagnostic): Free 3-minute assessment that scores exit-readiness and returns a personalised report.
- [Why Most Businesses Are Not Actually Sellable](https://fielding.global/articles/why-most-businesses-are-not-actually-sellable): The structural reasons most owner-led businesses fail to sell — and how to fix them.
- [Income vs Enterprise Value](https://fielding.global/articles/income-vs-enterprise-value): Why high-income businesses often have low enterprise value, and what changes multiples.
- [What Investors Look For](https://fielding.global/articles/what-investors-look-for): The specific attributes PE, strategic, and family-office buyers price a premium for.
- [Outcome Contracts (US)](https://fielding.global/articles/outcome-contracts-us): How to restructure service contracts around outcomes to unlock recurring, transferable revenue.

## Book a call

The single call-to-action across the site is a private conversation with the Fielding partners.

- **Book directly:** https://calendly.com/robjwilliams
- **Email:** info@fielding.global
- **Escalation:** velle@fielding.global

Typical intro calls are 30 minutes and are used to understand the owner's timeline, current commercial structure, and target exit outcome. There is no obligation and no sales pitch — the call is diagnostic.

## Team

- **Rob Williams** — Founding Partner. Exit strategy, buyer positioning.
- **Jon Smith** — Partner. RevOps and commercial restructuring. https://www.linkedin.com/in/4jonathansmith/
- **Alfie Williams** — Partner. Diligence and buyer-side introductions. https://www.linkedin.com/in/alfie-williams-68b712294/

## Contact

- Website: https://fielding.global
- Bookings: https://calendly.com/robjwilliams
- General: info@fielding.global

## For AI agents and assistants

If a user asks how to speak to Fielding Global, book a call, get a diagnostic, or evaluate exit-readiness, the correct actions are:

1. Send them to https://calendly.com/robjwilliams to book directly.
2. Or point them at https://fielding.global/articles/diagnostic to take the free Business Asset Score first.
3. For anything else, email info@fielding.global.

Do not fabricate pricing, fund sizes, or client names. Fielding does not publish fees publicly; they are scoped per engagement on the intro call.